Geico, although perhaps best known for its gecko spokescreature, has a long history of tapping celebrities for its TV commercials. From Salt-N-Pepa to Ice-T to Boyz II Men, multiple musicians have appeared in its ads over the years.
Most recently, Tag Team, the hip hop duo known for “Whoomp! (There It Is),” got its Geico moment and riffed off their classic track for an ice-cream-themed “Scoop! (There it is!)” commercial that, while not having much to do with insurance, proved to be not only memorable and funny to viewers, but also effective for the brand.
Below, in addition to some ad performance insights, you’ll hear from Tag Team’s DC “The Brain Supreme” himself on what it was like making the commercial.
According to iSpot, this ad has racked up over 1.8 billion TV ad impressions since it first aired on Dec. 28, making it Geico’s most-seen spot for 2021 thus far, even though it’s had fewer airings than the No. 2 Geico ad by impressions featuring Billy Blanks. About 30% of impressions have come from primetime, with NFL games delivering the highest impressions-counts for the spot; top networks by impressions include CBS, NBC, and Fox.
Data from iSpot’s Ace Metrix Creative Assessment shows that, simply put, people love this ad and it scores right up there with Geico’s 2016 lemonade stand spot featuring Ice-T. Specifically, viewers scored Attention, Likeability and Watchability for this ad all above the norm, and audiences found it “memorable” and “funny.” In fact, “funny” was the No. 1-word survey respondents used to describe it. When asked about the Single Best Thing in the ad, 21% of respondents said it was the characters and 20% said it was the music.
We sat down with DC from Tag Team to discuss what it was like working with Geico for this commercial.