After a shortened, 60-game season last year due to the pandemic, Major League Baseball bounced back with a full schedule in 2021 — capped off by the World Series this week. While the Atlanta Braves may have won it all on the field, the playoffs and World Series provided an opportunity for brand advertisers to knock it out of the park, too.
Our latest report hits on baseball’s top ad trends this season, breaking down nationally televised regular season games, the playoffs and finally, the World Series. Along with biggest-spending and most-seen brands during MLB games, the report also focuses on most-seen ad creatives, brand strategies and year-over-year (over year) growth.
Some key takeaways from the report include:
- With the “Great Resignation” upon us, Indeed increased national TV ad spend during MLB games by 10x between the regular season and playoffs in 2021
- GEICO remains the top spender for regular season baseball, as it has been for the last three years
- After not advertising on TV for over a year, Royal Caribbean has been sports heavy this fall, with MLB games accounting for its second-highest spend on a single program since Oct. 1
- Four of the most-seen MLB TV ads effectively used humor to connect with viewers
Curious how your brand can cover all the bases during major sporting events on TV? Check out the report today.