TURNER NETWORKS: Cartoon Network (including Adult Swim), CNN, HLN (Headline News), TBS, TNT, TruTV
For the first time, Turner Networks is compiling all its TV properties into one Upfront presentation, hoping to lure advertisers on its combined strength and reach rather than each individual channel carrying its own weight. Its Cartoon Network emerged as a powerhouse for Movie advertising, while TNT has stepped up its game with sports programming to attract a variety of blue chip advertisers, most notably automakers.
Part of this consolidation will feature Turner’s “Targeting Now” initiative, a viewer-targeting system designed to help brands fine-tune the which ads are presented to what viewers using advanced data and analytic processes rather than traditional ratings numbers.
Overview:
In the last 12 months, TBS has run ads for 1,569 brands across over 338k commercials.
This year alone TBS has aired commercials for 1,098 brands with 108,756 commercials.
Spending patterns in 2015:
TBS receives the bulk of its advertising dollars from: Auto Makers (11.54%), Fast Food (6.33%), Insurance Companies (6.15%), Wireless Electronics (5.76%) and Movies (4.73%)
The brands most active on TBS include: AT&T (3.07%), Buick (2.17%), Warner Bros. (1.52%), GEICO (1.47%) and Capital One (1.42%)
*TV Network promotions account for 7.05% of in network and out of network spend values
***more spend data available below
Engagement in 2015:
The industries most likely to generate a digital response: Wireless Electronics (13.75%), Insurance Companies (12.37%), Auto Makers (9.61%), Fast Food (8.99%) and Candy & Gum (7.80%)
The brands most likely to generate a digital response: AT&T (5.21%), M&M’s (4.71%), GEICO (4.57%), T-Mobile (4.09%) and Sprint (3.81%)
MORE:
Cartoon Network/Adult Swim Overview
In the last 12 months, CN/AS has run ads for 914 brands, across 240,754 commercial spots.
This year alone CN/AS has aired commercials for 578 brands, with 79,231 commercials.
CNN Overview
In the last 12 months, CNN has run ads for 1,208 brands, across 228,141 commercial spots.
This year alone CNN has aired commercials for 777 brands, with 75,391 commercials.
TNT Overview
In the last 12 months, TNT has run ads for 1,604 brands, across 297,921 commercial spots.
This year alone TNT has aired commercials for 1,120 brands, with 101,438 commercials.
TBS TOP SPENDERS:
