ESPN NETWORKS: ESPN, ESPN News, ESPN2, ESPNU
In the age of time-shifting DVRs and over-the-top viewing, few types of programming still command a live audience like sporting events. And ESPN is leveraging that fact hard in its ad sales strategy.
The network is emphasizing the high time-spent watching sports and sports-related programming, as well as the niche demographics advertisers can target, as a way to compete for ad dollars.
Overview:
In the last 12 months, ESPN has run ads for 1,501 brands across over 238k commercials.
This year alone ESPN has aired commercials for 956 brands with 77,497 commercials.
Spending patterns in 2015:
The network receives the bulk of its advertising dollars from: Auto Makers (14.2%), Insurance Companies (5.79%), Fast Food (5.74%), Movies (5.2%) and Wireless Electronics (3.93%)
The brands most active on the network include: Taco Bell (1.59%), AT&T (1.59%), GEICO (1.52%), Nissan (1.36%) and Warner Bros. (1.29%)
*TV Network promotions account for 9.35% of in network and out of network spend values
***more spend data available below
Engagement in 2015:
The industries most likely to generate a digital response: Wireless Electronics (19.75%), Auto Makers (13.88%), Insurance Companies (6.69%), Pizza (6.23%) and Fast Food (6.22%)
The brands most likely to generate a digital response: AT&T (14.81%), Papa John’s (5.8%), M&M’s (3.78%), GEICO (3.29%) and Dr. Pepper (3.19%)
MORE:
ESPN2 Overview
In the last 12 months, ESPN2 has run ads for 1,464 brands, across 198,332 commercial spots.
This year alone ESPN2 has aired commercials for 882 brands, with 62,529 commercials.
ESPNU Overview
In the last 12 months, ESPNU has run ads for 697 brands, across 135,034 commercial spots.
This year alone ESPNU has aired commercials for 395 brands, with 44,577 commercials.
ESPN TOP SPENDERS:
