After last week’s Cannes Lions International Festival of Creativity, there’s a lot to digest when looking at two full years of award-winning ads. All of the spots up for Cannes Lions awards were exceptional, and represent the best of advertising craft. While a worldwide panel of industry jurors determine which creative is award-worthy, we compiled this brief report to analyze how the critically-acclaimed ads actually resonated with consumers in the United States.
Some of the high-level takeaways from the U.S. video ads that were either shortlisted, received Gold, Silver or Bronze Lions, or won the Grand Prix in their respective categories:
- 55% were funny
- 39% were heartfelt
- 33% were inspiring
- 33% were about corporate responsibility
The report also digs into additional insights behind winning video creatives from brands like Cheetos, Nike, Procter & Gamble, Spotify, Apple and Facebook.
Want to learn more about what made an ad award worthy at Cannes Lions this year? Download our report today.