Last week, iSpot hosted the third annual Pre-front at Tribeca Rooftop in lower Manhattan. At this closed-door event, 127 brands and six networks gathered to talk about the new currencies in TV advertising, diving into transacting on business outcomes, measuring tune-in, verifying impressions, and more.
The event featured a diverse lineup of speakers, including:
- Terry Kawaja, Founder & CEO of LUMA Partners
- Danielle Jolley, Marketing Lead at Sling
- Diana Boyles, VP of Marketing at HomeAdvisor
- Brian Norris, SVP of Ad Sales at NBCU
As TV is rapidly becoming like digital, the discussions explored metrics such as business outcome lift, verified impressions, audience segment matching, and OTT incrementality. The bulk of the content revolved around the sophisticated TV advertising strategies and trends coming from innovative direct to consumer (DTC) brands. However, the insights, examples, and best practices applied to all.
Alongside the content shared during the presentations, attendees also received an insights booklet customized for their brand. Each Pre-front booklet displayed a year-in-review of brand and industry-specific analytics and benchmarks, along with business-outcome-based media recommendations to help them make more intelligent decisions during the coming Upfronts and year ahead. All attendees received a physical booklet, and a soft copy on their very own tablet also loaded with a full bundle of helpful digital resources.
The event concluded with a cocktail reception where representatives from numerous brands and networks were able to mix, mingle, and discuss the day’s content. It’s clear from the conversations that all marketers are on a journey to evolve their TV advertising strategy and, no matter the stage of sophistication, it’s data and analytics propelling them forward.
As iSpot.tv is the only real-time pure-play ad measurement company out there right now, our partners are on the front lines of TV advertising innovations, pushing for improved buying, selling, and accountability.We’re proud to be recognized as a key player in the future of TV advertising, and we’d like to thank all the great minds from the brands we work with for helping us advance the industry.
If you missed Pre-front 2019 and would like more information or a customized media guide for your brand, email us at prefront@ispot.tv.