During the 2017-2018 regular NFL season, brands spent an estimated $3.7 Billion on TV advertising, with 2,500 ads airing over 41,000 times! Watch this video to find out which ads held viewers’ attention the most during the 2017 NFL season.
The Stickiest Ads on NFL Broadcast – Ranked by Attention
1) Duracell, ‘Santa’s Most Trusted Brand’
Attention Index: 188 (88% fewer ad interrupts than average)
Impressions: 124.1 Million
2) Dior, ‘The New Fragrance’
Attention Index: 178 (78% fewer ad interrupts than average)
Impressions: 45.6 Million
3) Mitsubishi, ‘Separated at Birth’
Attention Index: 173 (73% fewer ad interrupts than average)
Impressions: 43.8 Million
4) Gilead, ‘Hepatitis C and Baby Boomers’
Attention Index: 172 (72% fewer ad interrupts than average)
Impressions: 28.4 Million
5) Samsung, ‘Over the Old Way’
Attention Index: 171 (71% fewer ad interrupts than average)
Impressions: 41.9 Million