Auto makers spent $5.7 billion on TV advertising in 2017 and garnered an impressive 294.8 billion tv ad impressions. Find out which of the Automakers claimed the top spot of the most seen auto ads of 2017.
Top 5 Most Seen Automakers Who Advertised on TV in 2017 – Ranked by Impressions
1. Honda
Impressions: 15.4 Billion
Attention Index: 108 (8% fewer ad interruptions than average)
2. Lexus
Impressions: 18.3 Billion
Attention Index: 95 (5% more ad interruptions than average)
3. Ford
Impressions: 20.7 Billion
Attention Index: 94 (6% more ad interruptions than average)
4. Toyota
Impressions: 20.9 Billion
Attention Index: 114 (14% fewer ad interruptions than average)
5. Chevrolet
Impressions: 29.8 Billion
Attention Index: 77 (23% more ad interruptions than average)