During the 2017-2018 regular NFL season, brands spent an estimated $3.7 Billion on TV advertising, with 2,500 ads airing over 41,000 times! Watch this video to find out which ads were the most-seen ads of the 2017 football season.
Most Seen Ads on NFL Broadcast – Ranked by Impressions
1. State Farm, ‘Together’
Impressions: 1.01 Billion
Attention Index: 94 (6% more ad interruptions than average)
2. Southwest Airlines, ‘Behind Every Seat: Vignette”
Impressions: 636.9 Million
Attention Index: 110 (10% fewer ad interruptions than average)
3. Pepsi, ‘The Fun Doesn’t End Zone’
Impressions: 581.1 Million
Attention Index: 132 (32% fewer ad interruptions than average)
4. Verizon, ‘Red Zone’
Impressions: 522.4 Million
Attention Index: 63 (37% fewer ad interruptions than average)
5. Capital One, ‘South Avenue Brewery’
Impressions: 494.1 Million
Attention Index: 119 (19% fewer ad interruptions than average)