We measure activity from the 7.3 million connected TVs, allowing us to provide advertisers with information like how many TV impressions (how many times ads appeared on TV screens) and how likely viewers are to interrupt the advertiser’s commercials as they air on TV. Below, we rank the most seen industries in TV advertising throughout 2017 by TV impressions.
Top 5 Industries on TV in 2017 – Ranked by Impressions
1. Auto Makers
Impressions: 289.8 Billion
Attention Index: 72 (28% more ad interruptions than average)
2. Fast Food
Impressions: 214.3 Billion
Attention Index: 99 (1% more ad interruptions than average)
3. Insurance Companies
Impressions: 203.1 Billion
Attention Index: 89 (11% more ad interruptions than average)
4. Movies
Impressions: 137 Billion
Attention Index: 109 (9% fewer ad interruptions than average)
5. Wireless Providers
Impressions: 122.9 Billion
Attention Index: 69 (31% more ad interruptions than average)