Missed the commercials of the Big Game? We’ve got you covered! Here are the top 10 Super Bowl Ads by Digital Share of Voice.
Game Day Totals
TV Ad Impressions: 6,191,742,839
Earned Online Views: 50,951,345
Social Impressions: 805,725,403
Advertisers: 55
Spots: 83
Show Promos: 19
Top Ads by Digital Share of Voice (Excluding Movie Trailers & Show Promos)
1) Doritos & Mountain Dew: Battle
Aired: 1st quarter, 07:08 PM EST, 60s
Key Stats
Digital Share of Voice: 17.26%
TV Ad Impressions: 72,634,205
Earned Online Views: 1,143,039
Social Impressions: 78,315,883
2) Amazon Echo: Alexa Loses Her Voice
Aired: 4th quarter, 09:36 PM EST, 90s
Key Stats
Digital Share of Voice: 12.49%
TV Ad Impressions: 81,225,165
Earned Online Views: 8,045,717
Social Impressions: 4,527,919
3) NFL: Touchdown Celebrations
Aired: 3rd quarter, 09:21 PM EST, 60s
Key Stats
Digital Share of Voice: 11.28%
TV Ad Impressions: 69,280,322
Earned Online Views: 464,842
Social Impressions: 20,522,569
4) Pepsi: This Is the Pepsi
Aired: Half-Time, 08:19 PM EST, 30s
Key Stats
Digital Share of Voice: 8.09%
TV Ad Impressions: 64,827,355
Earned Online Views: 3,932,985
Social Impressions: 5,639,978
5) Tide: It’s a Tide Ad
Aired: 1st quarter, 07:09 PM EST, 45s
Key Stats
Digital Share of Voice: 5.45%
TV Ad Impressions: 67,198,290
Earned Online Views: 763,721
Social Impressions: 26,747,404
6) Kia: Fueled by Youth
Aired: 3rd quarter, 09:02 PM EST, 60s
Key Stats
Digital Share of Voice: 3.60%
TV Ad Impressions: 78,867,388
Earned Online Views: 1,151,751
Social Impressions: 6,490,320
7) Ram Trucks: Built to Serve
Aired: 2nd quarter, 07:45 PM EST, 60s
Key Stats
Digital Share of Voice: 3.54%
TV Ad Impressions: 61,661,479
Earned Online Views: 840,277
Social Impressions: 87,502,636
8) Budweiser: Stand by You
Aired: 3rd quarter, 08:47 PM EST, 60s
Key Stats
Digital Share of Voice: 3.43%
TV Ad Impressions: 82,013,383
Earned Online Views: 2,022,795
Social Impressions: 1,741,585
9) T-Mobile: Little Ones
Aired: 3rd quarter, 09:12 PM EST, 60s
Key Stats
Digital Share of Voice: 3.38%
TV Ad Impressions: 70,339,384
Earned Online Views: 2,024,576
Social Impressions: 2,737,659
10) Tourism Australia: Dundee: This Isn’t a Movie
Aired: 2nd quarter, 07:53 PM EST, 60s
Key Stats
Digital Share of Voice: 2.23%
TV Ad Impressions: 64,426,915
Earned Online Views: 276,007
Social Impressions: 38,529,168
To see all the ads of Super Bowl 2018, visit our Super Bowl Ad Center.