A large beer brand has done it again, setting a new standard for alcoholic beverage ads. During TV Disrupt 2024, a Senior Brand Manager for a leading beer brand took us behind the scenes to reveal what made this campaign so successful. Hosted by Peter Daboll, Chief of Strategy and Insights at iSpot, this session breaks down the strategy, creativity, and outcomes that made this beer brand’s new ad campaign a star performer.
The latest ad from this prominent beer brand is a masterclass in creative execution — blending authenticity, emotional engagement, and strategic product placement to craft a narrative that feels more like a film than a commercial. This approach resulted in high attention and likability scores, even for a long-form ad. The secret? It starts with a strategic integration of creative content with detailed audience data analytics.
The power of authentic celebrity partnerships echoes throughout this campaign. Working with celebrity talent can be a challenge, but this beer brand made it look easy. By partnering with Jason Momoa, who has a genuine affinity for the brand, the campaign exudes a sense of authenticity that resonates with viewers. This emotional engagement is critical for successful advertising, one key aspect contributing to the ad’s outstanding performance.
To extend the ad’s impact, the brand didn’t just create one hit commercial — they built a whole arsenal of content. The company is strategically releasing new content throughout the year, using insights from iSpot to optimize their approach. A forward-thinking strategy ensuring this beer brand stays relevant and top of mind for consumers.
Want to unlock the complete, behind-the-scenes strategy into what makes this beer brand’s ads so successful? Watch the full TV Disrupt Session on demand. Uncover unique insights into the brand’s creative process and find out what makes their ads some of the best in the beer business.