The New Currency Provider Will Provide Its Complete Suite of Solutions and Person-Level Measurement To Accurately Count Viewers of the LIV Golf Tournament.
Bellevue, Washington — iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets – today announced that it would partner in order to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear and digital properties.
The agreement between The CW and iSpot to measure the LIV Golf League is an industry first and a perfect match. While iSpot continues to drive innovation and momentum to diversify the long-standing industry currency model, the LIV Golf League – The CW’s first major programming investment for Nexstar – seeks to upend, revolutionize and revitalize the potential of the sport of golf among their younger, more cross-platform minded consumers.
“LIV Golf on The CW provides an innovative approach to sponsorship opportunities for brands and advertisers, and with our unprecedented integration across digital and linear—as well as traditional and offline channels—we needed measurement providers who could provide the most robust and accurate awareness measurement that we could generate,” said Michael Strober, Chief Revenue Officer, Nexstar Media Group. “Together with our partners at iSpot, we believe it is time to usher in a new era of audience measurement. As LIV disrupts the game of golf, Nexstar Media Group and The CW are disrupting the way traditional broadcast networks capture the full scope of audience metrics.”
iSpot, which has made currency deals with multiple networks for testing and deployment over the last year will provide its leading cross-platform audience and advertising measurement solutions to calculate the reach, frequency, average minute audience and impact of viewers and campaigns of the LIV Golf Tournament on Nextar-operated CW stations, as well as the CW app.
“We are really excited about the potential of what bringing premium sports programming like the LIV Golf League to The CW’s core consumers can do for both of these forward-thinking companies,” said Stuart Schwartzapfel, EVP Media Partnerships, iSpot TV. “Providing The CW, LIV Golf and the industry as a whole with best-in-class, cross-screen measurement will allow brands to identify and capitalize on premiere audiences and the CW to monetize these consumers in a way other legacy and upstart media measurement providers – some that continue to profit off media arbitrage strategies – fall needlessly short.”
Earlier this year, Nexstar Media Group announced an exclusive, multi-year U.S. broadcast television and streaming agreement for LIV Golf in order to bring a more engaging golf experience to a broader golf audience– a first for the upstart golf league.
About iSpot
iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted,
VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.
About The CW Network
The CW Network, LLC is one of America’s major broadcast networks and reaches 100% of US markets. The CW delivers 14 hours of primetime programming per week in addition to sports and other entertainment programming and is the exclusive broadcast home to LIV Golf. The fully ad-supported CW App, with over 90 million downloads to date, is available for free to consumers on all major platforms and is home to the latest episodes and seasons of The CW’s primetime programming, live streaming of its sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and largest CW affiliate group with 37 CW and CW Plus affiliates, covering 32% of the population. For more information about The CW, please visit www.cwtv.com.