Industry leaders might get all the glory, but challenger brands are the ones to watch. Without the pressures to maintain that top spot, challenger brands can take risks. Kia, whose bold hybrid advertising has featured everything from hip-hop hamsters to Blake Griffin, is a prime example of a challenger brand that has used its position… Read More
On the heels of hamsters for the Kia Soul in the commercial “Fully Charged,” Kia has kicked off a campaign for the Sedona in “It’s Not a Sports Car. It’s a Sedona.” While not as engaging as the Kia Soul and its hamsters, the Sedona spot drove significant search activity online and is above average… Read More
No other automaker has had more success in the last year at turning TV media buys into earned online engagement, and Kia scored again in unveiling its Soul EV on the 2014 MTV Video Music Awards. The new car was showcased with old characters – the Kia Hamsters. Since August 2013, Kia accounts for just over… Read More