Super Bowl rookies are on the rise with Amazon Echo, Apartments.com, Bai, Buick, Colgate, LG, Marmot, PayPal, Persil ProClean, Pokemon, Quicken Loans, Shock Top, SoFi and SunTrust Banks all making their first appearances in the big game.
With the count at 14 first-time advertisers in total, Super Bowl 50 currently ranks just below 2015’s Super Bowl XLIX, which had the highest turnout of freshman Super Bowl advertisers since the dot-com boom of 2000, according to the Wall Street Journal.
Amongst the first-timers, Pokemon’s Super Bowl spot celebrating its 20th anniversary stands out with an impressive 41% digital share of voice. See how the rest of the Super Bowl newcomers stack up below. :
Top 10 Super Bowl Newcomer Spots by Highest Digital Engagement
1. Pokemon, ‘Pokemon 20’ 41.06%
2. SoFi, ‘This is the Beginning of a Bankless World’ 7.13%
3. Shock Top, ‘Unfiltered Talk’ 1.30%
4. LG Televisions, ‘Man From the Future’ 0.72%
5. Apartments.com, ‘The Arrival’ 0.62%
6. Amazon Echo, ‘Alec Baldwin & Dan Marino Brainstorm’ 0.42%
7. Quicken Loans, ‘What We Were Thinking’ 0.26%
8. Apartments.com, ‘The Teeth’ 0.24%
9. Marmot, ‘Meet the Marmot Soon: Campfire’ 0.13%
10. Marmot, ‘Meet the Marmot Soon: Aah’ 0.10%