On Monday, Advertising Age dubbed Super Bowl 50 the “Celeb Bowl,” noting that at least 33 stars are slated to appear in commercials during the big game, vs. 28 last year.
At iSpot.tv’s Super Bowl 50 Ad Center, we’ve been keeping track of celebrity Super Bowl ads too—actually, every Super 50 ad and trailer—and just in the last few days it’s become clear that this might become one of the most star-studded Super Bowls ever. As of today, our count is up to 40 celebs—with more sure to come.
Incidentally, our list doesn’t include stars who will have a presence solely by voice-over or song in ads, such as the recently deceased Alan Rickman (whose voice is heard in a Disney “Alice Through the Looking Glass” trailer) and David Bowie (whose “Starman” is used in an Audi ad). But we do count Seal, whose song “Kiss from a Rose” has been adapted for an NFL spot, because he actually appears in that spot, singing; we’re also counting Drake who does a brief comedic turn in a T-Mobile ad in addition to singing a bit of his hit “Hotline Bling.”
The Star-Studded Super Bowl 50 Tally so Far, by Brand:
Amazon Echo: Alec Baldwin, Dan Marino, Francis Dumaurier
Apartments.com: Jeff Goldblum, Lil Wayne
Avocados From Mexico: Scott Baio
Bud Light: Amy Schumer, Michael Pena, Paul Rudd, Seth Rogen
Budweiser: Helen Mirren
Butterfinger: Billy Eichner
Doritos: Doris Roberts
Hyundai: Kevin Hart, Ryan Reynolds
Kia: Christopher Walken
LG: Liam Neeson
MINI: Abby Wambach, Harvey Keitel, Randy Johnson, Serena Williams, T-Pain, Tony Hawk
Mobile Strike: Arnold Schwarzenegger
NFL Super Bowl: Seal
Pepsi: Donald Faison
Persil ProClean: Peter Hermann
Shock Top: T.J. Miller
Skittles: Steven Tyler
Snickers: Willem Dafoe, Eugene Levy
Squarespace: Keegan-Michael Key, Jordan Peele
Taco Bell: James Harden, Giorgio A. Tsoukalos
T-Mobile: Drake, Brian Huskey
Turbo Tax: James Lipton