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End-to-End

End-to-End Creative Audience Outcome

measurement success stories that have helped advertisers drive video ad effectiveness.

“ We're constantly monitoring whether our Ace scores are improving over time. Additionally, with all the diagnostics available, each campaign has slightly different goals that we’re aiming to achieve. ”

“ Ace metrics provide a great platform to compare how this ad performed versus last year’s ad or the back-to-school ad. Plus, it shows how all of our competitors' ads are scoring as well. ”

“ According to their platform, 63% of typical ads in the Ace metrics platform achieve the correct brand recall for the general population and all industry ads. So, being 20 points higher than that, we were thrilled with the results. ”

“ Our goal is to always build content that resonates locally, but that plays globally so that audiences all around the world can embrace the content and the different lifestyles that we try to represent everywhere. ”

“ This partnership expansion is going to allow marketers, through iSpot and through us, to understand what the value of those different units and advanced ad formats are. ”

“ We've always valued the technical expertise that iSpot brings to the table, along with their methodological rigor and openness to working with us as our business has expanded and evolved. ”

“ One of the reasons we've chosen iSpot to expand our partnership and move into a new phase of collaboration in the measurement space is because we've always valued the technical expertise they bring to the table, their methodological rigor, and their openness to working with us as our business has grown and evolved. ”

“ Back in the day, we simply bought a spot and received a report with the ratings for that spot, which we then shared with our clients. Now, the questions have evolved: Where was the placement? Were people actually watching it? Did they take a bathroom break during the commercial? How do we gain that level of insight? It's challenging, but with the technology that iSpot provides, we're able to go one step deeper and gain a better understanding of attention metrics. ”

“ We're actually driving more high-impact engagement after viewers see a spot, which allows us to experiment with different types of sports and audiences. ”

“ We're able to use ACR conversion tracking to ask, 'Hey, we ran a spot—did someone actually load up the game later and play it? ”