See all of our

End-to-End

End-to-End Creative Audience Outcome

measurement success stories that have helped advertisers drive video ad effectiveness.

“ We're leveraging iSpot in several different critical phases within this overall process so when we initiate campaigns, we'll do significant amounts of both quantitative and qualitative research with vehicle shoppers and our client partners. ”

“ When AutoTrader and Kelley Blue Book are developing our consumer campaigns, we try to take this comprehensive and methodical approach using iSpot. ”

“ We're not using the iSpot data after the fact. It's really a full part of our kind of rigorous process we go through and iSpot is a very important tool in our kind of research and consumer insights that we're using. ”

“ Something fun we do is really the Super Bowl advertising recap that the iSpot team puts together every year. iSpot comes in and shares this recap with the partners in our consumer marketing organization and it's really very well received across the team. The team really enjoyed reviewing the Super Bowl data and it gives us a good feel for the types of commercials that are resonating and how trends are changing across not just the auto industry but all industries. ”

“ We started using iSpot and started understanding its capabilities and the data that it offered. We've really started leveraging the platform not just to monitor our own ads so that AutoTrader and Kelley Blue Book Ads but we're really also taking a look at our competitor ads, our client partner ads, and other ads that are airing in the automotive industry. ”

“ The iSpot data really allows us to keep a pulse on those TV ads across our industry and how trends with consumers are evolving when we look at those ads with the Auto industry. ”

“ So I think there's really a couple of primary areas that we're leveraging iSpot. In the first key area, and probably the most obvious to you and everybody on the call today is just in terms of our TV campaign development. So when we initially partnered with iSpot, this was our primary use of solution with the testing creative and those types of things. ”

“ One of the things I want to stress is that our consumer ads that we're putting in market, they're not just representations of the Auto Trader and Kelly Blue Book brands, but they're really representations of our brands along with our client partners and advertisers as well, and this is really one of the reasons why iSpot and the data that we received from iSpot are so important to us. ”

“ Now, how do you identify new network dayparts? iSpot has some great tools in their dashboard. You can get a sense of what’s your expected conversion rate. Then you compare that to the rates that you get from your agency, and you can understand if those are in the ballpark of running or not. ”

“ Whether you're a brand, agency, or publisher, there’s never been a better time. iSpot has been and is a great data enabler and partner for us. Through their dashboards, through their data feeds, it’s completely transformed our organization and how we think about media. ”