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measurement success stories that have helped advertisers drive video ad effectiveness.
Case Studies & Success Summaries
Explore real-world examples of how brands are making a measurable impact with iSpot.
Event Recordings
Watch marketing leaders share their success stories and strategies using iSpot solutions—straight from the stage.
Measurement Mavens Series
Hear how industry experts are solving today’s toughest measurement challenges and shaping what comes next.
TESTIMONIALS
Don’t Take Our Word for It
“
As the landscape has gotten more fragmented, that's become a lot more challenging, identify what are the audiences that we want to be going after, and how do we most efficiently reach them and then optimize accordingly. ”
President
Ocean Media
“
We started with using your measurement only, and then we build models around your data feeds that drive different KPIs that we built ourselves, which are free response index or app response index. All those things are just paramount and get us what we need to plan, optimize and strategize. ”
Head of Integrated Marketing, Experian Consumer Services
Experian
“
The biggest barrier to entry is really on the creative side… We're really focused with AI automation, bringing those new marketers into the fold and then delivering on performance based outcomes. ”
Sr. Director of Strategic Advertising Partnerships
Roku
“
The first thing with shoppable is kind of drawing attention… using the remote because that's a natural thing to hold. And then the other interesting thing when we're thinking about shoppable, shoppable interactive, is the concept of breaking the fourth wall. ”
Sr. Director of Strategic Advertising Partnerships
Roku
“
Getting a reach metric is great, but actually understanding what that ROI is against. Did I sell a car? Did I get a site visit? Did someone buy something on Wayfair? That's kind of like the key things that I'm saying. ”
Senior Director of CTV Partnerships
The Trade Desk
“
The ability to measure and quantify Conversion and ROI to help create an apples to apples view with other digital channels. We are also able to now measure and test creatives using iSpot measurement to help w/ optimizations across TV. ”
Sr. Director of Customer Acquisition
LifeLock
“
As consumption has turned digital, especially in the online video space iSpot has been able to help us merge the measurement of online and offline video to understand the the place each still has in our portfolio. We are able to understand the unique reach of linear and CTV, the power of a multi-touch strategy combing both TV and CTV. ”
Sr. Director of Customer Acquisition
LifeLock
“
With iSpot, we're ensuring that every dollar spent on healthcare advertising is both measurable and impactful. ”
Head of Identity and Media Partnerships
IQVIA
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Let’s show you the impact advertising is having to your business. ”
EVP of Advanced Advertising
Paramount
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The blueprint for how the industry is going to move forward. ”
EVP of Advanced Advertising
Paramount