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End-to-End Creative Audience Outcome

measurement success stories that have helped advertisers drive video ad effectiveness.

“ Every impression that is delivered on an addressable campaign in measurable to a specific KPI. And we are not the ones measuring it. We have iSpot and other measurement companies who do the third-party verification for that brand. I'm a big believer that we'd never grade our own homework ”

“ That’s the first, hopefully, of many, but it’s something when I think about the future of what we want to build with iSpot and the future of what type of measurement we want to create for our customers (talking about working with iSpot). It is full funnel. It’s helping marketers link their brand investments to outcomes that they’re driving for their organizations, because ultimately, that’s what they're held accountable to. ”

“ If you're a marketer and you're working with six large publishers and they're sending you all different disparate types of datasets and you're tasked with unifying all that information, it gets very challenging and problematic. Having a nice unified dashboard like friends at iSpot just makes that whole thing much, much easier. ”

“ We were able to establish ourselves in an upfront marketplace and drive a fair amount of revenue coming through and you know, I think the supply we represent is all on television, the demand we represent is shifting from broadcast and cable television into connected TV. So you know we had to go about working with the iSpots and the Neilsons and the TVisions, you name it. There is no measurement company that we won't work with if we think that it’ll deliver some value back to our advertisers and our agencies. ”

“ Democratize the date. I can't emphasize this enough. Like one, we weren't using it and then we started using it. We just made it available for everybody. So we use it, our agencies use it, our creative team uses it to understand what’s working and what’s not. ”

“ The people who are our consumers love us. Not enough people know who we are. We had a very large, at least for us, a large media investment, but it was a little under optimized. So enter a partner like iSpot, enter a series of marketing leaders like myself to start to optimize it more, to start to bring new growth. ”

“ Skating where the puck is going is super, super important. You've got to be aware and realistic about the fact that the market is changing and I think the people that are the first movers are going to be the ones that win. ”

“ We wanted to make sure that we had the most accurate, and most real time view of where our customers that we were trying to target were and we felt hat some of the new contemporary people out there, like iSpot, were ones that could give us more current real time views. ”

“ We're looking to find unique ways to buy television that give us a competitive advantage. It’s our biggest spend area and we want to have television in the consumer journey. ”

“ This is a critical time for the development and adoption of new currencies in TV. The team here at LG Ads Solutions believes we have an obligation to help support better, more accurate measurement of activity for all forms of TV. That’s why we are pleased to put our opt-in data in the hands of a measurement pioneer like iSpot that has established deep trust and daily usage with brands and networks. Together we can ensure TV and streaming get the credit they deserve for driving awareness and business outcomes. ”