With streaming becoming the predominant way for consumers to connect with the sight, sound and motion of engaging content, it’s also a must for marketers to understand how CTV campaign investments are performing incrementally against linear.
That’s why at the beginning of the year iSpot – who works with 85% of America’s top 100 brands – went all in on streaming measurement. Building on our market-leading Unified Measurement platform, we launched a dedicated Streaming Measurement offering and new suite of metrics that empower hundreds of advertisers and publishers with a fast, reliable, independent system for tracking audience consumption of CTV advertising, at scale.
With the first streaming dashboard that includes metrics like on-target delivery, CTV verification and deduplicated, unique audience identification, the industry took note and we struck partnerships across a diverse array of clients – from family entertainment brand Moonbug (think: Blippi and Cocomelon) to Comcast’s AudienceXpress and LinkedIn.
This week was a watershed moment in our history as our partners didn’t just lean into streaming, but put us front and center during their NewFront presentations.
Roku and iSpot announced a two-way partnership that would bolster streaming measurement innovation for all facets of the media ecosystem.
My Code, the leading multicultural media and marketing services company, leaned into iSpot’s CTV measurement – especially critical when you consider that diverse consumers adopt streaming apps faster than general market consumers.
TripleLift, VaynerMedia and iSpot shared the IAB NewFronts stage to discuss high-impact CTV executions and showcase concrete findings and benchmarks around incrementality.
And, of course, TikTok announced during their NewFront a partnership with iSpot to measure the reach of their campaigns beyond linear TV. This partnership opens the doors for TikTok advertisers to get a more comprehensive understanding of ad performance on the platform and how it fits into their larger media buys. More on that soon.
As streaming continues to reshape the media ecosystem, iSpot is committed to innovating how content consumption is measured. These collaborations with streaming platforms ensure our clients are well-equipped to thrive in today’s incredibly complex marketplace.