Leading mutual insurance company, Amica, found broader unique audience reach beyond linear TV when it expanded ad efforts to streaming environments. Using iSpot Unified Measurement, Amica analyzed the incremental reach and performance of ads running across linear TV and major streaming providers. iSpot Unified Measurement analysis determined the brand’s streaming ads converted at a 6x higher rate, compared to those appearing on linear TV.
Many insurance brands use streaming ads to expand marketing efforts to more households, while optimizing their investments across viewing platforms.In Amica’s case, using iSpot to prove the incremental gains from its CTV investment, the brand identified best practices for making cross-screen advertising more efficient and effective, extending its program across OTT publishers with the highest conversion rates.
Streaming ads are an ideal way for insurance brands to expand reach, increase brand awareness, and drive business outcomes. iSpot’s latest report, which dives into insurance industry TV advertising, further outlines key trends for the insurance industry as brands adjust advertising approaches. Some of the focus areas of the report:
- How insurance brands are shifting dayparts to devote more impressions to daytime TV
- Recent growth for health and life insurance brand TV ad impressions
- Shifts around sports, as insurance advertisers move away from college basketball
For these insights, and more, download our Insurance Brands TV Ad Transparency Report today.