SPORTS SOLUTIONS
Precise, Total Audience Measurement for Every Sports Ad on Every Platform
Unlock the full potential of sports advertising with our advanced measurement solutions, built with the sports media industry, for the sports media industry.
Live Sports Are Thriving, but Measurement Is Tougher Than Ever
Fragmentation and diversification of rightsholders make it difficult for advertisers to measure sports ad investments holistically, despite live sports being the most powerful genre for reaching an expanding and engaged audience.
Record-Breaking Viewership
126.6M
Total Viewers
Super Bowl LVIII achieved an average second-by-second audience of 126.6 million viewers across all platforms.
Rising Ad Delivery
12%
Impression Increase
12% increase since 2023 with over 900 billion ad impressions.
Significant Share
19%
Share of Impressions
Sports account for nearly 20% of all national linear TV ad impressions (Q4’23).
Ensure Precise Measurement With an Ad-First Focus
With live sports programming, precision is everything. Our ad-first measurement solutions, powered by iSpot Data Connect, provide second-by-second accuracy, ensuring you capture every moment and engage your audience effectively. iSpot guarantees that every impression is counted, resulting in precise, actionable insights whether the last quarter is a nail biter or a blowout.
Capture Sports Audiences However They Watch
Gain a comprehensive view of your audience everywhere they watch sports: across linear TV, streaming, digital, social viewing, and out-of-home. With our iron-clad, JIC-certified person-level viewership, accurately measure cross-screen, reach and frequency, attention, conversions, and more, on every viewing platform both in and out of the home.
Built With the Industry, For the Industry
iSpot developed our holistic audience measurement solutions in tandem with leagues, rightsholders, and media companies, to meet the unique demands of sports advertising. The result? Trusted data everyone can use for smarter sports media planning, transacting, and measuring.
Advertisers
Brands and agencies rely on iSpot for real-time insights into viewership behavior that better inform sports media decisions and help ensure ad investments deliver intended impact.
Publishers
iSpot works with publishers like NBCU, Paramount, Disney, Fox, WBD and Amazon to help optimize their sports media and support ad transactions through precise audience measurement.
Leagues
Trusted by top sports organizations like the NBA, MLB, and PGA TOUR, iSpot delivers real-time insights that enhance media rights value and strengthen sponsorships through accurate audience data.
Maximize Sports Ad Impact With Census-Level Audience Insights
With live sports now distributed across a complex mix of linear, streaming, digital and social platforms, our expansive footprint enables insights across the full range of sports audiences. This results in the most representative and actionable data, for a more informed approach to sports media campaigns.
Fast Insights for Real-Time Sports Decisions
Make data-driven decisions with speed. Our advanced analytics deliver insights in real time, allowing you to adapt and optimize your strategy on the fly. With iSpot, you can track second-by-second viewer behavior, ensuring you respond promptly to the unique fluctuations in sports viewing patterns.
Capture Out-of-Home Viewing With Tunity
Expand your sports advertising reach and gain visibility into out-of-home viewership with Tunity’s advanced data, exclusively through iSpot. Measure sports viewership in public places for comprehensive audience insights and get real-time data on how and where your ads are seen outside the home – all seamlessly integrated into our measurement ecosystem for enhanced ad performance insights.
