Along with iSpot’s full Q3 TV Advertising Rundown report, we’ve also created breakouts for some of the biggest industries on TV.
In retail, both est. national TV ad spend and ad impressions during new-airing programming showed slight dips compared to the previous quarter. However, major retail brands also surged – especially when compared to last year.
Year-over-year, Target jumped to No. 7 (up from No. 13 last Q3) among all brands on TV, while Amazon comes in at No. 8 (up from No. 27). Meanwhile, Camping World increased TV ad impressions by nearly 22x year-over-year while honing in on cable news, where over 93% of its impressions were delivered.
As the busy holiday shopping season in Q4 approaches, download iSpot’s Q3 Retail TV Advertising Rundown today to see more about media and creative trends from last quarter.