Tackling Obstacles in Advertising with Modern Streaming Verification
Download “Tackling Obstacles in Advertising with Modern Streaming Verification” now to unpack two common challenges in streaming advertising.
Today’s TV audiences span across various platforms and screens—watching when and where they want. While this shift provides a sea of opportunity for marketers, the lack of precise and comprehensive measurement leaves limited confidence in streaming ad effectiveness.
Traditional audience measurement methods cannot provide the necessary streaming insights for both buyers and sellers. Meeting the demand for modern streaming measurement solutions is paramount to ensure accurate impression delivery and effective engagement with intended audiences.
Enter iSpot Streaming Verification.
This first-to-market solution gives advertisers deep and immediate insight into the reach and quality of streaming media.
Download “Tackling Obstacles in Advertising with Modern Streaming Verification” now to unpack two common challenges in streaming advertising.
In the whitepaper, you’ll learn about:
- The impact of co-viewing and continuous play on streaming ad performance.
- Today’s technological advances that power precise and comprehensive streaming measurement.
- How iSpot Streaming Verification helps advertisers verify impression delivery, manage frequency across platforms and reduce wasted ad spend.