Rethinking Video Ad Outcomes
This guide breaks down how to track, optimize, and prove ROAS across platforms—turning every stage of your campaign into a driver of measurable results.
As consumers interact with video ads across linear, streaming, social and digital platforms, the challenge of tracking and optimizing outcomes is intensifying. Fragmented data and isolated metrics make it difficult for marketers to prove ROAS, resulting in missed opportunities to optimize outcomes while there’s still time and budget to do so.
While outcomes are often viewed as final results, they’re actually dynamic touchpoints throughout the campaign lifecycle—and should be measured as such. From creative impact and audience reach to conversions, every stage of a campaign is vital to maximizing ROAS and delivering value.
This guide offers five actionable approaches to unify data, map ad exposure across the funnel, and optimize every critical moment. Discover how to move beyond outdated attribution models, overcome data silos, and track real-time outcomes across the funnel.
This guide provides actionable plans to help you:
- Ensure video creative will drive in-market outcomes.
- Optimize reach and frequency to avoid diminishing returns.
- Quantify cross-platform ad Impact on foot traffic.
- Maximize ROAS based on online and offline conversion lift.
- Measure promo effectiveness in driving program tune-in.