Driving Full-Funnel TV Ad Performance
Ready to tackle fragmentation in your ad campaigns? Empower your marketing efforts with unified TV ad measurement that enables performance optimizations at every stage of the funnel - from brand recall to audience reach to attribution.
A recent Harvard Business Review study revealed 77% of marketers face “some” or “a lot of” complexity, making it increasingly difficult to deliver business value. Overcome these complexities and empower your marketing efforts with unified ad measurement throughout the campaign lifecycle. By aligning creative and media teams around the same data-driven playbook, you can optimize performance at every stage of the funnel — from brand recall to audience reach to attribution.
This e-book presents over 12 measurement success stories showcasing how leading brands have enhanced cross-platform ad efficiency, share of voice, and brand affinity. Learn how these brands bridge the creative and media divide, simplify outcomes measurement, and ultimately maximize ROAS to achieve outstanding effectiveness across the entire TV ad lifecycle.
Key highlights:
- Learn how advertisers are using creative measurement to increase brand recall, land emotional messaging and outperform competition.
- Discover how brands are reducing ad waste, maximizing incremental reach and optimizing ROAS.
- Understand how advertisers are using outcome measurement to increase conversions, drive store visits and assess the cross-channel impact of TV.