Watching Travel Brands Take Off on TV Again

As vaccine rollouts continue across the United States, consumers are eager to travel. Travel brands are welcoming them back with TV advertising that communicates various deals and offers. This report reveals which travel brands are already back on TV, and the creative that’s resonating best with audiences. Plus how Q1’s travel ad growth on TV is continuing into April as well.

Travel brand TV ad highlights from this report include:

• Q1 featured 17.7% more TV ad minutes for travel brands than Q4 2020
• Travel websites are quickest to get back up and running without needing to deal with accommodating guests (beyond providing a website to book through)
• Cable news channels were the top sources of travel TV ad impressions, with Fox News and CNN leading the way
• Priceline has been the top travel brand in April so far, with over 643 million TV ad impressions