TV Ad Performance and Benchmarks Report

TV ad buys shouldn’t turn into guesswork because the last year of TV was tumultuous. Instead, TV ad performance needs to be front-and-center for any ad buying decisions. With upfronts nearly upon us, our latest report provides crucial benchmarking insights around lift and conversion rates across networks for 8 top industries.

Some of the highlights from this essential report for upfronts season include:

• Insurance brands saw an average lift of over 56% in Q1 (highest among industries measured)
• Niche cable networks are consistently top performers for lift across various industries
• Sports and cable news, in particular, capture audiences that are likely to convert for brands in top industries featured in this report
• Retail and Bravo were a perfect fit, with retail brands achieving a conversation rate of 1.679% on the network