TV Ad Insights from the 2020-2021 NFL Regular Season
Inside the Report
Though little may have felt the same during this NFL season, some things never change; Including NFL games once again being the top program on TV for ad impressions, with more than 2.5x the nearest competitor. Even with NFL TV ad impressions dropping 16.9% year over year amid a hectic fall schedule, there were still plenty of positives to note as the dust settled on the regular season:
- Estimated TV ad spend during NFL games was up 15.2% year over year
- Nearly half of the top 20 brand advertisers increased impressions from 2019
- Postmates and delivery services made a big splash
- Industries like pharma, home & real estate, restaurants, and health & beauty all increased
As the NFL Playoffs are about to begin, download iSpot’s latest report to learn more about what happened this fall — and how it may inform an expanded playoff this January.