Super Bowl LV Post-Game Creative Analysis

Super Bowl LV ads rose to the challenge in a memorable showcase of advertising during these unprecedented times. Given the uncertainty surrounding the Big Game, several legacy brands sat out, making room for the largest group of first-time Super Bowl advertisers in several years. This report analyzes the effectiveness behind this year’s Super Bowl creative trends as well as the ads themselves. 

Did “rookie” Super Bowl advertisers outperform legacy brands? Which emotions fueled the top breakthrough ads? What was the key to successfully landing a celebrity spokesperson in an ad? Find out all this and much more in the report.

Report Highlights:

• Super Bowl ad insights from over 10 years of creative assessment
• Insights behind the top 5 Super Bowl LV creative trends
• Emotional measurement of how viewers feel and what they think about Super Bowl LV ad creative
• Top 10 breakthrough ad creatives