Super Bowl LIX TV Transparency Report
The Super Bowl LIX TV Transparency Report from iSpot unpacks the stories behind the stats, including key audience moments, industry-defining creative trends, and a complete ranking of every brand ad from this year’s Big Game.
With over 124 million viewers across TV, streaming, and out-of-home environments, Super Bowl LIX delivered a rare, high-impact moment for brands to break through the noise and reach a unified audience in an otherwise fragmented media world.
The Super Bowl LIX TV Transparency Report unveils insights from the Big Game, including second-by-second viewership and standout ad moments. It breaks down the creative trends that resonated with audiences, like the rise of the “Buy Now Bowl,” the power of emotionally resonant messaging, and the dominance of safe humor.
Backed by ad-first measurement, this report reveals what truly moved the needle in this year’s game. Download now to see which ads drove the highest purchase intent, explore the full ranking of every brand spot by Likeability, and learn how the Super Bowl’s massive reach continues to set the standard for audience engagement, even in a largely one-sided Chiefs-Eagles game.
2025 Big Game Insights Include
- 71% of Super Bowl LIX ads generated humor, with brands like Doritos and Pringles landing among the funniest.
- Tubi made history as the first FAST channel to stream the game, boosting overall reach with an average minute audience of 15.02 million viewers.
- Clear calls to action drove purchase intent, with brands like Little Caesars and Uber Eats exceeding norms by up to +15%.