Q3 QSR TV Advertising Rundown
Download iSpot’s Q3 QSR report today for a deeper dive into brand and creative performance from last quarter, plus emerging advertisers, top programs, and more.
Q3 national TV ad spend was at its lowest level since the start of 2021 for QSR brands, but ad impressions still climbed quarter-over-quarter. Subway accounted for nearly 18% of all QSR brand TV ad impressions during Q3. While Arby’s sits second, it was also one of TV’s biggest risers across all categories in Q3 – jumping from No. 39 to No. 12 by impressions overall.
Download iSpot’s Q3 QSR report today for a deeper dive into brand and creative performance from last quarter, plus emerging advertisers, top programs, and more.
Key takeaways from Q3 2022:
- Subway, Arby’s and Wendy’s claimed the top spots among the most-seen QSR brand.
- Cable networks delivered almost 15% more TV ad impressions YoY for QSR brands.
- Dairy Queen, Wendy’s and Taco Bell landed the most likable QSR TV creatives.