Pharma & OTC: How These Brands Are Approaching TV Ads in 2021

Pharma and over-the-counter drug companies have to deal with additional hurdles to advertise, yet that hasn’t stopped these brands from increasing TV advertising spend year-over-year.

This new report looks at the top brands and industries within Pharma and OTC, how they approach TV, and the networks and shows where these ads are most likely to appear.

Some of the biggest highlights from the report include:

• Pharma and OTC national TV ad spend is up 8.6% year-over-year at $3.3 billion through Sept. 15, 2021 
• Diabetes & Blood Disorder spend ballooned in part due to RYBELSUS dedicating nearly $100 million more to TV in 2021 than 2020
• The Olympics delivered more Pharma and OTC TV ad impressions (1.41B) than any other programming from July 23-Aug. 8, 2021