Special Report: How TV is Driving Sales Results for Online Travel and More Spending and Creative Trends (Q3 2019)
Inside the Report
Resident and international travelers in the United States combined spent $124M per hour in 2018. With so much money at stake, it should come as no surprise that 22 travel websites had almost $180M in estimated spend on TV commercials during 3Q19 and generated 17.9 billion TV impressions.
For the first time ever, advertisers and networks can see the business results of TV advertising, at scale.
Download the report to find out:
- The macro trends in the industry
- Top networks that drove incremental sales lift and conversions for advertisers
- Top spenders in the category and surging brands
- The most seen ads
- The ads most likely to keep viewing attention