H1 2024 TV Transparency Report
Discover how TV ad impressions are shifting and which brands are leaning into streaming more as critical arenas for reach and effectiveness.
The H1 2024 TV Transparency Report from iSpot delivers the data you need to shape your advertising strategy for the second half of the year. This report offers in-depth insights and analysis of the past six months, keeping you updated with major sports events, daypart shifts, outcome-fueled creatives, and for the first time ever, industry-based streaming SOV trends that are reshaping the industry.
Discover how TV ad impressions are shifting and which brands are leaning into streaming more as critical arenas for reach and effectiveness. Download the report now to stay ahead with the most comprehensive data available.
What you'll find inside:
- Streaming vs. linear media mix trends among top insurance, QSR and automaker brands.
- Which TV ad impressions decreased by 3.73% YoY.
- The sporting event that boosted TV ad impressions by 49% YoY, cementing its place as a top-20 program by ad reach.
- Which brands significantly increased TV ad reach with new strategies.
- And more.