Every Second Counts: The Case for Precision in Modern Sports Measurement

Live sports captivate millions, driving 900 billion ad impressions annually and capturing 14% of all national linear TV ad impressions. But with fragmented programming across platforms and unique audience behaviors, accurately measuring this viewership and the impact on sports media investments is increasingly difficult.

Through a data-driven exploration of how sports audiences are counted and evaluated today, as well as how it could be measured in the future, this research paper details scalable and evergreen consumption considerations that should be considered when planning, buying, selling and licensing sports media. Download now to discover how precision in modern sports measurement leads to more informed decision-making for brands, agencies, leagues, and rights holders.

With over two decades of experience in media research at Disney/ESPN, Dave Coletti, VP of Sports Research & Insights at iSpot, brings his expertise to this comprehensive analysis – the first in a new series of data-driven research reports by iSpot.