DTC TV Advertising: Trends and Insights from Q3

DTC brands flocked to TV during the pandemic as they tried to connect with stay-at-home consumers. As TV programming has slowly moved back to “normal” in 2021, the number of DTC brands advertising on national TV decreased in Q3. Despite that, DTC brands are increasing their share of impressions relative to the rest of TV ads.

Download this report for notable DTC TV ad trends and insights, including the industries, brands and TV creatives that fared best in Q3.

Report highlights:

• Peloton drove DTC as a whole, spending more than the next four brands combined
• The Tokyo 2020 Olympics served the most TV ad impressions for DTC (2.8% of all programming)
• Delivery Services reduced TV ad impressions by nearly 21% from Q2 to Q3 2021, and 30% since Q1 2021 as restaurants reopen for dining