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DTC Brands Boost TV Ad Impressions in 1H 2020

Inside the Report

Ad Performance Breakdown 1H 2020 Direct-to-Consumer Brands

Key Takeaways

  • Though DTC brand spend decreased slightly (down 2.6% year over year) in the first half of 2020, impressions showed a 13.7% increase compared to the same time period in 2019
  • Carvana led all DTC brands in both TV ad impressions (9.42 billion) and estimated spend ($76.6 million)
  • Nearly 25% of all 1H DTC ad impressions on TV came from five brands — Carvana, Wayfair, Grubhub, Peloton and Noom
  • Cable news networks (Fox News, CNN, MSNBC) were three of the top four networks for DTC brand impressions

Want to learn more about how DTC brands succeeded in the first half of this year? Download iSpot’s new report.