Brands that Drove Impressions and Attention During the PGA Tour on TV

The PGA Tour commands a significant amount of attention on TV. Many viewers tune in for full-day stretches from the early rounds on Thursday and Friday through the thrilling final-round action typically on Sundays. Brands endemic to golf obviously have the most to gain from advertising during tournaments, but it’s also a big opportunity for non-golf sponsors.

Key insights include:

• An analysis of TV ad performance from the first half of the 2021 PGA Tour
• Top industries based on estimated national TV ad spend
• Top ad creatives that aired during PGA Tour events