Nine Things That Will Reshape Video Advertising in 2025
Explore the forces that will redefine video advertising in 2025—giving brands and media buyers the insights needed to stay competitive.
Streaming, digital and social video are exploding at an unprecedented rate—blurring the lines of what “TV” really means. As these formats converge, they’re not just transforming the viewing experience but challenging long-held assumptions about how advertising drives brand and business impact.
To bring this shift into focus, this report spotlights nine forces poised to reshape video advertising in 2025—from AI-driven creative to scaling outcome-based measurement. Drawing on insights from media buyers, sellers, and top brands, it offers a no-nonsense look at the forces shaping the year ahead.
Download the analysis to stay sharp and prepared for what’s next.
Predictions Sneak Peek:
- Measurement will gain acceptance as a critical revenue driver.
- Generative AI’s transformation of creative will make a quantum leap.
- Identity plus verification is the new dynamic duo.
- And more.