2024 Video Ad MVPs: Leading in Likeability
Discover the ads audiences liked most this year and the creative elements that drove success across these 5 industries: automakers, insurance, QSR, CPG–food & beverage, and pharmaceuticals.
Likeability isn’t just about making audiences smile—it’s about building trust, driving brand recall, and turning viewers into loyal fans. When an ad resonates, it becomes memorable, shareable, and ultimately, more effective.
But what makes audiences like an ad? This year, it was relatable moments, unexpected charm, and a dash of nostalgia.
This report ranks 2024’s most liked ads across auto, insurance, quick service restaurants (QSR), consumer packaged goods (CPG), and pharmaceutical industries. From humor and nostalgia to standout visuals and value-driven messaging, these top campaigns captured the national mood while breaking through respective category conventions.
Inside the Report
- A breakdown of the top five ads across auto, insurance, QSR, CPG, and pharma—ranked by Likeability Scores & more.
- The creative elements that audiences loved most and moved KPI needles.
- Key trends driving likeability in 2024 to keep in mind for 2025 campaigns.