2023-24 Linear TV Season Scorecard
Read our in-depth look at the 2023-24 television season to discover how strategic programming choices allowed networks to maintain, and even increase, their ad impressions despite industry-wide disruptions.
Despite programming challenges brought on by strikes from the Writers Guild of America and the Screen Actors Guild, the major networks and programmers didn’t miss a beat in delivering ad impressions. In fact, the big four posted solid gains year-over-year in national linear ad impressions – particularly in Primetime viewership.
Looking back at the 2023-2024 Network TV Season, CBS led the pack in overcoming programming hurdles. Sports was a key element in keeping people in front of their TVs; with other key genres holding sway over audiences who might have otherwise fled due to the significant reduction of film and television premieres, which were down nearly 20% over 20221.
Read our in-depth look at the 2023-24 television season to discover how strategic programming choices allowed networks to maintain, and even increase, their ad impressions despite industry-wide disruptions.
Gain access to:
- Data analysis of YoY changes in TV ad impressions.
- Strategies deployed by the top four networks to navigate 2023’s stormy climate.
- Network performance rankings of the top 10 in audience delivery.
- Top brand categories ranked by share of voice across the season.