2022 Upfront Survey Report
See exactly which streaming platforms are most popular with leading brands and more in our 2022 survey report.
iSpot recently surveyed over 170 respondents from 90 of the largest TV advertisers and found that 28% are allocating more than 20% of their upfront budget to streaming platforms, which is a 300% increase from last year’s survey. See exactly which streaming platforms are most popular with leading brands and more in our 2022 survey report.
What's inside:
- Which streaming platforms are TV advertisers allocating upfront spend to?
- What kind of data are TV advertisers receiving from streaming partners?
- What percent of TV advertisers are interested in transacting on non-Nielsen currencies?