2021 Mid-Year TV Ad Trends and Benchmarks Report

After an unprecedented year of disruption, marketers are regaining control of their campaigns and media plans by harnessing real-time TV ad analytics and benchmarks. This report examines notable TV and video advertising trends, insights and top performing ad creatives from the first half of 2021.

Exclusive industry-specific insights, Q2 benchmarks, media buying recommendations and creative best practices are provided throughout to help marketers evaluate their own TV ad performance and make the most of their investments going forward.

This report features:

• Notable TV ad trends and takeaways from 1HY 2021
• Q2 business and brand impact benchmarks
• Industry-specific insights and recommendations
• Standout TV and video creatives from brands like P&G, Google, Amazon and Volvo