Behind Apple’s ‘Slow-Roll’ Marketing Push for Its New Streaming Service
New York Times, 11/1/19 – Behind Paywall
WATCH THE NEWEST COMMERCIALS ON TV FROM NEW BALANCE, SYLVANIA, LEGO AND MORE
Ad Age, 11/1/19
Direct-to-consumer brands are flooding TV with more ads than ever, but cable networks — not big networks — are the biggest beneficiaries
Business Insider, 10/31/19 — read in doc here
Direct-to-Consumer Brands Spent $2.3B on TV in 2019
Broadcasting & Cable, 10/31/19
DTC brands splash the cash in 2019
RapidTV News, 10/31/19
Juul Marketing Chief Leaves as E-Cigarette Maker Suspends Advertising
The Wall Street Journal, 10/31/19
(+article featured in the CMO Today newsletter)
FOX EARNS A BIG PAYDAY AT THE END OF A WILD AND WOOLY WORLD SERIES
Ad Age, 10/31/19
World Series Game 7 Scores 21.2 Million TV Viewers
MediaPost, 10/31/19
10/31/19: AMC cancels Lodge 49
Cynopsis, 10/31/19
Syndies Still A Big Draw For Viewers & Advertisers
TV News Check, 10/30/19
HGTV Once Again Gives ‘Rock the Block’ TV’s Biggest Promo Push
Broadcasting & Cable,(Promaxbda) 10/30/19
Nissan Still Atop Most-Seen Auto Ads Chart
Wards Auto, 10/30/19
CIMM Welcomes Ten New Members
Radio + Television Business Report, 10/30/19
Even in advertising, digital advisors face an uphill battle
Financial Planning, 10/30/19
WATCH THE NEWEST COMMERCIALS ON TV FROM AFLAC, GEICO, RUMCHATA AND MORE
AdAge, 10/29/19
WATCH THE NEWEST COMMERCIALS ON TV FROM SPRINT, AMERICAN EXPRESS, ADIDAS AND MORE
AdAge, 10/28/19
This Week: The 10 Most Talked About TV Ads On Social
We Are Social Media, 10/27/19