For decades, marketers have been striving for truly unified MTA. However, TV has historically been managed in silo, separate from the rest of the marketing stack. Great progress has been made to connect touchpoints and measurement on the digital side, and finally solutions exist to bring traditional advertising and Linear TV into the fold.
On Wednesday, April 1st iSpot.tv and Neustar are hosting a webinar to address how standardized measurement and attribution across TV and the entire customer journey helps solve omnichannel marketing challenges. Hear directly from our SVP of Customer Success, Mark Myers, and Neustar’s VP of Marketing Solutions, Marc Vermut, and learn how to:
- Reliably unify traditional, digital and TV campaigns
- Accurately measure the customer journey
- Leverage frequency and reach of ad exposures across channels
Live Date: April 1st, 2020
Time: 2:00 PM ET
Presenters
Marc Vermut is vice president of marketing solutions at Neustar. Marc is a highly experienced marketing measurement, data and analytics executive with over 20 years of experience in the retail, technology, telecommunications and entertainment industries. He is a skilled and sought-after presenter and educator across a range of topics that include business strategy, marketing strategy, marketing analytics and data analytics organizational adoption.
Mark Myers is senior vice president of customer success at iSpot.tv, a real-time TV ad performance analytics company. Mark is a seasoned leader in the marketing technology space with over 20 years of experience. Prior to joining iSpot in 2013, Mark was the vice president and head of vertical solutions for InsightExpress. He also served as vice president of sales for Nielsen Online, where he helped guide the launch of Nielsen’s Online Campaign Ratings.