The iSpot team has been busy tracking all the commercials that ran during the 2014 NCAA March Madness tournament. Here’s a closer look at the numbers.
NCAA advertisers generated 6M online video views for ads, 735k+ explicit searches during broadcast, and 73K explicit social actions related to the ads during broadcast. 16k of the social actions were related to Taco Bell’s Ronald McDonald ad.
Brands that generated the most digital activity during NCAA broadcasts:
- Taco Bell
- Samsung
- McDonald’s
- Audi
- Amazon
Ads that ran the most:
- AT&T, “Closer” – 134
- Burger King, “NCAA March Madness” – 114
- Southwest Airlines, “Seat Monitors” – 109
- Northwestern Mutual, “NCAA Partner” – 90
- USAA, “Generation to Generation” – 86
There were 142 advertisers across all NCAA Men’s tournament. Here is the estimated spend for the top five:
- AT&T – $19,850,318
- Buick – $12,451,646
- Coca-Cola – $12,158,313
- Capital One – $11,858,845
- Infiniti – $11,552,404