In January of this year, iSpot voiced support for the formation of the Joint Industry Council (JIC) alongside many of our network partners because the development of standards would help the industry become more competitive, transparent and provide more choice to a marketplace that historically has had little.
In June, the JIC publicly released its scoring rubric for cross-platform currencies to be transactional:
- Big data
- Technology and infrastructure
- Interoperability
- Privacy
- Transparency
- Governance and transaction flexibility
- Cross-media transparency
- Media integrations and stewardship
- Cross-platform measurement
Today, we’re happy to share that iSpot’s audience measurement has become conditionally certified by the JIC. We look forward to continuing to expand our efforts with network partners and the JIC as we continue to the next phase of the data evaluation and certification process.
You can read more about the development HERE and HERE. For more context on the JIC itself from our recent TV Disrupt event, check out this video.
All of these efforts are part of our mission of modernizing legacy currency systems and, ultimately, to unify measurement of video advertising across all networks, platforms and service providers. We have made great strides in that regard. We have piloted currency tests and powered transactions with some of TV’s biggest advertisers. And we expanded our streaming integrations with publishers and platforms and evolved our audience measurement capabilities.
While there is still hard work to be done by measurement companies and networks alike, the development of standards and process protocols will give us all a framework to help move our industry forward.
For more on how you can transact on iSpot, contact mediapartnerships@ispot.tv