iSpot.tv is proud to have partnered with L2 Think Tank this year on their in-depth Super Bowl XLIX analysis. L2 is a member-based business intelligence service that benchmarks the digital competence of brands. L2 then provides their member brands with data-driven insights on digital performance. This year’s Super Bowl took on additional significance as Facebook and YouTube played significant roles in digital and TV strategies for Big Game advertisers.
For a further a look at L2’s 2015 Super Bowl coverage please check out their report here: