iSpot has continued to push measurement forward–from getting Joint Industry Committee (JIC) currency certification for our cross-platform measurement methodology, to helping advertisers independently measure and verify cross-media reach of TikTok campaigns relative to linear via our Unified Measurement solution. Yet, our commitment to advancing measurement and fostering talented, innovative teams that drive success never stops.
That is why we are thrilled to welcome Nipun Dureja as our Chief Technology Officer. Dureja will lead a new unified structure of iSpot’s Engineering, Quality Assurance, Infrastructure, Security and Data Science teams. This alignment strengthens our ability to deliver the highest quality, reliability, accuracy and efficiency across iSpot’s data and methodologies that the industry has grown accustomed to. It also reaffirms our commitment to measurement excellence.
Prior to his role at iSpot, Dureja was the Head of Product Engineering at cloud-based e-signature company Docusign, where he led a team of over 850 engineers and cultivated a culture that thrived on technical excellence, collaboration, and a relentless hunger to deliver the best, customer-focused solutions.
Read the press release below to learn more about Dureja’s deep expertise and key priorities in his new role at iSpot.
iSpot Appoints Engineering and Data Science Trailblazer Nipun Dureja As Chief Technology Officer
Under Dureja’s leadership, iSpot’s Engineering, Quality Assurance, Infrastructure, Security and Data Science teams will roll up into a unified group, laying a synergized foundation for continued innovation
Bellevue, WA – November 7, 2024 — Today, iSpot, the TV and Video measurement company, announced it had tapped veteran technologist Nipun Dureja as its Chief Technology Officer.
In his new role, Dureja will oversee the unified structure of iSpot’s Engineering, QA, Infrastructure, Security and Data Science teams. This alignment of core teams streamlines focus on delivering top-notch quality, reliability, accuracy, and efficiency across iSpot’s data and methodologies, all while enhancing iSpot’s commitment to measurement excellence.
Prior to his role at iSpot, Dureja was the Head of Product Engineering at cloud-based e-signature company Docusign, leading a team of over 850 engineers and cultivating a culture that thrived on technical excellence, collaborative teamwork, and a relentless commitment to customer-focused solutions.
Before Docusign, Dureja’s background also include senior leadership roles at pioneering companies such as work management software company Smartsheet, healthcare provider Providence Health & Services, global CRM company Salesforce, and Amazon.
“As someone deeply driven by mission, I am energized to join a team that is passionately committed and fully-focused on driving results for iSpot’s brand, agency and publisher clients,” said Dureja. “Throughout my career, I’ve focused on building intelligent solutions to real-world challenges. At iSpot, I’m dedicated to enhancing our systems to become even more efficient, customer-centric, and impactful.”
Under Dureja’s leadership, iSpot is set to reinforce its speed-to-market and efficacy, enabling its products, services, insights, and data to help brand, agency and publisher clients manage and ultimately capitalize on the dynamic shift in media from traditional to digital models. A graduate of University of Toronto, Dureja, his wife, and two kids are based out of Seattle, Washington.
“Nipun is an incredibly strong addition to iSpot’s executive team,” said Sean Muller, CEO and Founder of iSpot. “He brings both a deep technical expertise and a rich history of leading collaborative, results-driven teams in complex and dynamic business environments. We’re excited to see him apply his leadership here at iSpot as we advance our mission to create world-class video measurement and outcome-driven solutions.”
About iSpot.tv
iSpot.tv is a cross-platform TV and video measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.