We are excited to announce that iSpot won the Award for Most Significant Technology – Measurement and Data as part of The 18th Annual ITVT Awards for Leadership in Interactive and Multiplatform Television. The award recognizes the organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year. Winners were announced at the beginning of TVOT LIVE! 2022, a forward-thinking conference centered around the awards.
iSpot was recognized for adding person-level data to cross-platform TV ad measurement capabilities via the iSpot Unified Measurement solution. By capturing person-level TV exposure data, advertisers gain more visibility into how people with certain demographic traits or behaviors view TV ads. Rather than analyzing ad performance at the household level, advertisers can uncover if they are reaching the right individuals. Insight into person-level data across linear and streaming TV platforms also unlocks incremental reach and frequency tracking for target audiences. This granularity significantly increases the efficiency of media buys and paves the way for future-proof TV ad measurement.
Person-Level, Cross-Platform TV Ad Measurement in Action
Amica, a leading mutual insurance company, put iSpot Unified Measurement to the test after deciding to expand from linear TV advertising into streaming. At first, the Amica team lacked visibility into deduplicated reach and conversion rates for linear versus streaming ads and across individual OTT publishers. Through iSpot Unified Measurement, Amica found that OTT was a viable and valuable complement to traditional linear TV buys, driving 6x higher conversion rates than linear TV ads alone. Learn more about Amica’s success using Unified Measurement to optimize TV advertising here.
In another example, Credit Karma harnessed iSpot analytics to measure the incremental reach of their “Credit Karma Money” campaign that ran across linear TV and Vevo CTV. iSpot Unified Measurement was instrumental in proving that Vevo was an effective platform for the Credit Karma team to promote their checking account product to net-new consumers that were unreachable on linear. Ultimately, 36% (4 million unique visitors) of the Vevo CTV campaign audience was incremental to Credit Karma’s linear TV ad reach. The campaign went on to win the inaugural Advanced Advertising Innovation Award for best use of multiple platforms. Get the full story here.
The team at iSpot is honored to be recognized by ITVT/TVOT among other industry trailblazers, like VIZIO and the VAB. This award wouldn’t be possible without the innovative-spirit, hard work and expertise of our employees as well as the trust from our portfolio of brand and network clients and partners. We see the award as a token of our mission to transform the TV advertising industry with future-proof, digital-like TV ad measurement.
Schedule a demo of iSpot Unified Measurement to learn how iSpot can help you unlock incremental reach and frequency for your cross-platform TV campaigns.
About the Author
David Coletti is the Vice President of Sports Research & Insights at iSpot, where he spearheads advancement in sports measurement capabilities. With over two decades of related experience at Disney/ESPN, Mr. Coletti is a distinguished figure in the media research community. As Vice President of Research and Insights at Disney, he established the Media Distribution Insights group to improve negotiation strategies with distributors. At ESPN, he was instrumental in incorporating streaming audiences into viewership metrics and helped establish the ESPN+ consumer research unit. His expertise in storytelling and delivering actionable insights make him a pivotal figure in sports media innovation.