As measurement and currency continues to get a much-needed overhaul, it’s table stakes for agencies to look for the most modern ways to help their brand clients make the best business decisions. This includes who, where, when and how often consumers are connecting with content – and on what platform – in order to accurately and efficiently target and reach them as well as to drive conversion against set KPIs.
To that end, iSpot and Camelot Strategic Marketing & Media – a leading agency that provides media-agnostic, transparent, insight-driven marketing strategies to globally renowned brands – are partnering to provide brands with the tools and managed services needed to ensure video investments are optimized to unique business objectives.
This first-of-its-kind partnership is a watershed moment as it marks an expanded business model for iSpot — which has built a brand-direct business for 600+ brands, including 85% of TVs top 50 advertisers — and makes it the preferred video measurement platform for Camelot’s diverse portfolio of customers.
Camelot’s brand partners will have the ability to utilize iSpot’s suite of TV ad measurement products, including unified cross-platform and verified streaming capabilities, which utilize on-screen ad verification, de-duplication of audiences and co-viewing metrics for hundreds of streaming publishers and platforms.
Camelot will also be able to lean in (and lean on) iSpot’s full-funnel measurement performance tools, which include second-by-second attention measurement for every creative, real-time competitive intelligence, business outcomes and conversion tracking.
Camelot’s brand partners, which often have individual and unique strategies to drive ROI, will also be able to leverage iSpot’s unparalleled suite of flexible measurement products in order to justify and optimize investments based on the metrics that matter to each brand and product to achieve optimal business results.
As agencies and brands continue to deploy multiple measurement options in order to meet and exceed business KPIs, having transparent, full, accurate and reliable data to underpin transactions is critical for the overall health of the entire industry.
Read more about this deal in the press release, below.
iSpot.tv and Camelot Strategic Marketing & Media Strike First-of-its-Kind Agreement to Bring Streaming, Cross-Platform Measurement, Emerging Currency Capabilities to Camelot’s 30+ Major Brand Clients
Camelot Granted Access to iSpot’s Agency Solutions; Makes iSpot Preferred Premium Video and TV Ad Measurement Provider
Bellevue, WA and Dallas, TX – August 10, 2023 — iSpot, the TV measurement company, and Camelot Strategic Marketing & Media, a leading agency that provides media-agnostic, transparent, insight-driven marketing strategies to globally renowned brands, have entered into a multi-year strategic agreement. The first-of-its-kind partnership brings the agency and measurement provider together to provide brands with the tools and managed services needed to ensure video investments are optimized to unique business objectives.
The agency partnership marks an expanded business model for iSpot — which has built a brand-direct business for 600+ brands, including 85% of TVs top 50 advertisers — and makes it the preferred video measurement platform for Camelot’s diverse portfolio of customers.
Specifically, the enterprise deal between organizations gives Camelot’s brand partners the ability to utilize iSpot’s suite of TV ad measurement products, including unified cross-platform and verified streaming capabilities, which utilize on-screen ad verification, de-duplication of audiences and co-viewing metrics for hundreds of streaming publishers and platforms. iSpot also powers cross-platform, incremental measurement for all market-leading DSPs.
“Camelot has established itself as an agency willing to drive its business and transaction strategies based on the unique KPIs and needs of its customers, which puts us squarely in alignment,” said Jodie McAfee, SVP of Agency Partnerships at iSpot. “By utilizing iSpot’s core solutions, Camelot clients will have at their fingertips fully transparent, complete and more accurate results in order to stay ahead of this dynamic and ever-changing marketplace.”
The deal also provides Camelot the ability to easily provision iSpot’s full-funnel measurement performance tools, which include second-by-second attention measurement for every creative, real-time competitive intelligence, business outcomes and conversion tracking. In doing so, Camelot’s brand partners — which often have individual and unique strategies to drive ROI — will be able to leverage iSpot’s unparalleled suite of flexible measurement products in order to justify and optimize investments based on the metrics that matter to each brand and product to achieve optimal business results.
“iSpot offers tremendous speed and transparency in the increasingly complex TV marketplace, which not only enables brands to transact using faster, more accurate data, it enables our customers to start transacting against the KPIs that are most important to them,” said Sam Bloom, CEO of Camelot Strategic Marketing & Media. “At Camelot, empowering our brand customers to access and evaluate every moment of every ad, from the creative development process through business outcomes, will give us the radical transparency we need in order to help them achieve their unique business goals.”
As agencies and brands continue to deploy multiple measurement options in order to meet and exceed business KPIs, having transparent, full, accurate and reliable data to underpin transactions is critical for the overall health of the entire industry.
About Camelot
Celebrating 40 years in the media and marketing industry, Dallas-based Camelot Strategic Marketing & Media, is a fact-based, bottom-up, independent agency with 160 employees in cities across the U.S. – including Dallas, New York, Los Angeles and Baltimore. We partner with a select group of the world’s biggest brands – from TurboTax to Whole Foods to Michaels – to provide media-agnostic, transparent, data & insights-driven media and marketing strategy and execution. http://www.camelotsmm.com/
About iSpot
iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.